Leroy Merlin
Digitisation of points of sale

Leroy Merlin chose WAX Interactive to assist it with the development of the interface for an in-store interactive terminal which can help customers choose colours for their home.

Leroy Merlin asked WAX Interactive to create a new interface for an in-store interactive terminal in order to enrich and consequently offer a unique sensory experience which is both practical and fun.

The agencies in Belgium and Lille have combined their UX, functional, design and technical expertise in order to redesign the application and customise it so that it addresses the brand's specific issues as fully as possible.
The WAX teams consequently optimised the interaction screens so as to make the journey smoother, more user-friendly, and above all involve the customer in their choice of colour and facilitate their purchase. In addition, the ranges of colours available on the terminal have been greatly expanded while remaining simple to use for customers.

With this new interface, the customer can now choose their colour in less than thirty minutes, imagine themselves in a room, and also share their mock-ups in real time with friends and family to get their feedback in order to validate their choice to trigger the purchase directly in the store.

The redesigned terminal interface has been updated in all test stores and a brand new terminal was installed for the opening of the new Leroy Merlin store in Le Havre in June 2015. In the next few months, the experience will be rolled out in more than fifteen other stores.


I really liked the rapidity and proximity in the collaboration with WAX Interactive. The 'back and forth' nature of our discussions made it possible for us to develop and act quickly to get what we wanted to visually. In addition, the WAX teams clearly knew how to make the technical vocabulary accessible, and above all we had a graphic designer during the meetings who adjusted the layout and showed us changes in real time which we noted for the interface!

Jeremy Guyot
Head of Paint Merchandising
Leroy Merlin

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