Napoleon Games, market leader in online gambling games and owner of Casino Knokke and 22 gambling lounges, recently turned to WAX Interactive after consulting several digital agencies. WAX Interactive is in charge of the social media strategy and the production of all social media content.
The main objectives are to build top-of-mind brand awareness, to increase brand loyalty and to recruit new players. Napoleon Games and WAX Interactive have defined clear KPI’s in order to meet these objectives.
To achieve these objectives, WAX defined a social media strategy, going from storytelling to performance marketing. Players will be activated through fun and edgy content, aimed at engaging people around their passion and around Napoleon Games’ brand claim ‘Play When Feeling Lucky’. But social media don’t only contribute to the objectives by developing brands’ notoriety. Moreover, social media can be a direct channel to grow sales by doing performance marketing.
WAX set up a solid media strategy defining how Facebook, Twitter, Instagram and Youtube will be used to meet the objectives. Reaching the right audience through the right channel is a key element, knowing that Napoleon Games reaches very different audiences depending on the games: sports betting, casino games or entertainment games. The media strategy also defines how people will be converted through the different stages of the purchase funnel, using different communication triggers and dedicated landing pages.
Quote of Pieter De Maersschalck, Marketing Manager at Napoleon Games: “WAX Interactive made a very professional impression from the first time we met and they haven’t disappointed since then. WAX understands exactly what our brand stands for and contributes in a unique way to our efforts in terms of awareness, engagement and conversion on social media.”